THE BIG GAME LIVE SHOW
OVERVIEW
In just 10 weeks, our team built a three-part broadcast from scratch featuring behind-the-scenes interviews, real-time social performance data, and expert analysis of the Super Bowl’s most talked-about ads.
As Art Director and Lead Designer, I developed the visual identity and on-air graphics system, creating everything from lower thirds to motion packages and data-driven visuals that translated complex insights into a cohesive, broadcast-ready experience. I also partnered with product and engineering teams to extend the system across ADWEEK.com, ensuring continuity across live, digital, and social environments.
The Big Game LiveshowProject type
OllieProject type
Social Media WeekProject type
DentsuCreativeProject type
ADWEEK HOUSEProject type
HairbyInvaProject type
ADWEEK EditorialProject type
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