HAIR BY INVA
OVERVIEW
Hair by Inva needed more than consistent content, the brand required a distinctive visual world capable of elevating perception and standing apart in a saturated beauty space. The goal was to transform everyday transformations into a premium, editorial-driven brand experience.
I led the art direction and developed a cohesive visual system rooted in strong hierarchy, disciplined composition, and transformation-forward storytelling. Through modular layouts, controlled color strategy, and repeatable visual formats, the brand evolved into a refined, scalable digital presence designed to feel intentional, aspirational, and unmistakably its own.
CREATIVE CREDITS
Alexa Domit-Sjoberg Creative Director & Strategist, ALEXADS.COM
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READY WHEN YOU ARE.