SOCIAL MEDIA WEEK

socialmediaweek
SMW

OVERVIEW

Social Media Week is ADWEEK’s premier event for marketers navigating platform fragmentation, influencer evolution, and the rise of AI-generated content.

As the graphic designer, I led a full visual overhaul of the brand, building a flexible identity system that scaled across web, social, broadcast, experiential, animation, and nearly 1,000 campaign assets.

The refreshed direction reestablished SMW as a culture-forward, digitally native event, driving a 52% increase 
in ticket revenue year over year.

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CREATIVE CREDITS

Fiona kane-salafia Creative Director, Sara Lawrence Junior Graphic Designer

The Big Game LiveshowProject type

OllieProject type

Social Media WeekProject type

DentsuCreativeProject type

ADWEEK HOUSEProject type

HairbyInvaProject type

ADWEEK EditorialProject type